The careful handling of your personal data is a matter of great importance to us. Security and transparency have absolute priority. For this reason, we strictly observe the legal requirements when collecting, processing and using such data.

Collection, processing and use of personal data

When initiating, concluding, performing and cancelling a contract of sale, including possible warranties given at a later date, we will collect, process and use your data within the framework prescribed by law. Furthermore, personal data will be collected, processed and used in the following cases:

  • When you make contact with us
  • When you use our services (for instance the feedback function)
  • When you use the protected “My Account” area
  • When you take part in contests
  • When you subscribe or unsubscribe to our newsletter
  • When something is being used solely for internal marketing purposes (e.g. loyalty gifts).

The personal data that you send us, for instance when you make an order or in an email (e.g. your name and your contact data) will only be processed in order to make contact with you and for the purpose for which you have provided us with the data (e.g. contests and newsletter). In addition, payment information, such as your bank account details, will be saved when you place an order. We will use this data for the sole purpose of executing the order. We will only pass on your data to our logistics partners (e.g. UPS) if this is necessary in order to deliver the goods you have ordered. To process payments we will give your payment data to the bank instructed to carry out the payment. Our service providers may only use the data passed on in this way in order to perform their assignments. They are not allowed to use the data in any other way.

We can assure you that we will not disclose your personal data to third parties unless the law obliges us to do so or you have previously given your explicit consent. When we engage the services of third parties in order to carry out and handle processing activities, we will strictly comply with the legal requirements.

Furthermore, when you visit our online shop a protocol will be kept in what are known as “log files” of the current IP address, date and time shown on your PC or laptop, the type of browser and the operating system of your PC or laptop as well as the pages you have viewed. We use this data in order to optimise our website and our shop and to make them more user-friendly. It is not possible for us to draw conclusions about your personal data and this is not our intention.

The IP addresses are deleted or made anonymous when the session is over. When IP addresses are made anonymous, they are altered in such a way that the personal or factual details can no longer be associated with a certain or an identifiable natural person or only by investing a disproportionate amount of time, expense and effort.

Information about cookies

We use cookies in order to make your shopping experience as pleasant and as trouble-free as possible. It is not therefore necessary for you to accept cookies in order to pay a visit to our shop. However, you should be aware that you can only use the shopping basket function and order articles if you allow us to set cookies.

Cookies are text files enabling encrypted information about your visit to our website to be stored on your computer. This information can be accessed on your next visit, and allows your browser to be identified and various service functions in our web shop to be carried out.

You can prevent cookies from being saved at any time through your browser settings or set the browser in such a way that you are notified and asked if a cookie can be saved. You can find instructions on how to do this in the Help functions of your browser. We recommend that you leave the cookie function activated so that you can use all functions at the web shop.

Declaration of consent regarding the use of cookies

I consent to cookies being used and thus to my usage data being collected, saved and used. I furthermore consent to my data being stored in cookies after the end of the browser-session and to them being reactivated, for instance on my next visit to the website. I may revoke this consent at any time with effect for the future by refusing the acceptance of cookies in my browser settings.

Web analysis

Google Analytics

Google Analytics is a service provided by Google. Google Analytics also uses cookies which allow Google to analyse the use of our services. The information collected by the cookie concerning the use of our website (including your IP address) is usually sent to a Google server in the USA and stored there.

In order to guarantee anonymity when IP addresses are being captured (known as “IP masking”), we have enhanced Google Analytics on this website by adding the code “gat._anonymizeIp();”.

This means that we have Google capture your IP address in shortened form, which guarantees its anonymity and does not allow any conclusions to be drawn as to your identity. By guaranteeing the anonymity of IP addresses on this website, we ensure that Google first shortens your IP address in the member states of the European Union and in other countries that are signatories to the Agreement on the European Economic Area. It is only in exceptional cases that the full IP address is sent to a Google server in the USA and shortened there. Furthermore, Google complies with the data protection provisions of the “US-Safe-Harbor” agreement and is registered with the “Safe Harbor” programme of the US Department of Commerce. Google will use the said information in order to evaluate your use of our website, to compile reports for us on website activities and in order to provide further services for us in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics will not be combined with any other data by Google. Google will only transmit this data to third parties if it is obliged to do so by law or in connection with the processing of job data. On no account will Google bring your data together with other data captured by Google.

By using this website I declare that I am in agreement with Google processing the data it collects about me, with the type of data processing described above and also agree to the processing of this data for the said purpose.

You can prevent cookies from being saved by making the appropriate setting in your browser software, but we would point out that in this case you might not be able to use all functions offered by this website. In addition you can prevent the capture of the data generated by the cookie and relating to your use of this website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: (

You can find more information about Google Analytics and data protection at

Information about social plug-ins

To personalise the skatedeluxe online shop “social plug-ins” are used, which are provided by Facebook Ireland Limited Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland (referred to from now on as Facebook) and Google. When using such plug-ins your browser establishes a connection to Facebook or Google and your visit can be followed in detail

When you open a page of our website containing such a plug-in and activate it, your browser will establish a direct connection with the servers of Facebook and Google. Facebook and Google will send the contents of the plug-in straight to your browser which will incorporate them into the website. The incorporation of the plug-ins allows Facebook and Google to keep the information you have viewed on the corresponding page of our website. When you are logged in at Facebook, Facebook can allocate your visit to your Facebook account. If you interact with the plug-ins, for instance by activating the “Like” button or making a comment, your browser will send the relevant information straight to Facebook where it will be stored. The purpose and scope of the data collection and the further processing and use of the data by Facebook and Google as well your rights in this connection and possible settings for protecting your private sphere are available at Facebook’s Data Use Policy and from Google.

The information is saved by means of cookies. If you do not wish your activities on our website in connection with plug-ins to be stored by Facebook, you can stop this with the cookie settings in your browser (see above).

Duration of the data storage

Personal data that has been sent to us through our website is only stored until it has fulfilled the purpose for which you entrusted it to us. If any retention periods have to be observed under fiscal or commercial law, some data may have to be stored for as long as 10 years.

Your personal data will be deleted unless these statutory retention periods oblige us to act otherwise and if you have requested their deletion, if the data is no longer necessary in order to fulfil the purpose pursued in saving it or if it is not allowed to store this data for other legal reasons.

Your rights

If you are no longer in agreement with the storage of your personal data or if this data has become inaccurate, we will have your data deleted, corrected or blocked within the framework of the law if you have issued an instruction to this effect. On request you will be given information free of charge concerning all personal data that we have stored about you. If you have any questions regarding the collection, processing or use of your personal data, or if you require information or the correction, blockage or deletion of any data please contact:

Gumpendorferstrasse 91
1060 Vienna,
(+43) (0)664 5352064